StartUp HERE Toronto
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13th June 2019
Looka Looks Beyond the Logo to Make Design Accessible for Brands
“I get excited by having the opportunity to reinvent the way the world gets design.” Dawson Whitfield isn't being hyperbolic; his Toronto startup Looka has sold more than 300,000 logo packages since the firm began operating in 2016 under its former name Logojoy.
Whitfield, the 26-year-old CEO and co-founder of Looka, says the branding pivot had to happen because the company wanted to sell to clients more than just logos, its main specialty. Many companies also needed social media assets, busine