Talk of Search Engine Optimization, or, as it’s more commonly referred, SEO, has become ubiquitous. But even with its popularity, it’s still often misunderstood and, as result, is not implemented. This is a huge mistake. Simply put, SEO is the practice of complying with search engine standards and recommendations in order to increase the number of visitors your website receives. While seemingly straightforward, without a well-thought-out strategy, it can be difficult to get right. To be succes

Every corporate blogger has experienced it. Fingers hovering over the keyboard. Blank screen. Blinking cursor. Mind full of uncertainty. “Is this topic even worth writing about?” “Will anyone even read it?” It’s in that dreadful moment when bloggers need to get inside the mind of their prospects, and develop a blog post that will fulfill the “3 E” criterion: be engaging, educational and entertaining. But choosing a good idea can be as difficult as finding a needle in a haystack. Why? Because b

Here, we’ll unveil a step-by-step guide which shows you how to use the Keyword Planner to create killer content... In a previous post about blog idea-generation, we introduced you to the rationale for pursuing a data-driven blogging strategy, using Google’s Keyword Planner. Here, we’ll unveil a step-by-step guide which shows you how to use the Keyword Planner to create killer content. You’ll learn how to use the very same techniques our b2b marketing consulting services firm uses. That’s right

Ahhh… the age old question. Does size matter? In certain aspects of life, size does seem to be important. Take height for example. Statistics show that on average, being an inch taller is directly correlated to earning $1000 more per year. It is a cruel fact of life that a six foot man earns $5000 more per year than his five foot seven equivalent. In other areas, size seems to be less important. Nowhere is this statement more true than in the natural world. While we obsess over the dangers of

Here we’ll focus on Google. To understand what Google’s standards and recommendations are, we first need to understand what Google does. At a basic level, Google’s search engine does the following: It then acts as a middle-man between you and your prospective customers. It will put the two of you in contact, if it deems that your business interests are aligned. Think of Google’s search engine as the government of the internet world. It provides businesses and individuals with the infrastructur

Your website is your baby. It’s your pride and joy. You’ve probably invested countless hours into adjusting the colour scheme, adding widgets and uploading content among other labour-intensive tasks. Because you likely see your website a few times per week, at a certain point you can no longer view your website with fresh eyes, the way a new visitor would. You begin focusing on the small details at the expense of the bigger picture. It becomes difficult to see the forest for the trees. And th

We’ve all been there. You find yourself struggling to get out of bed in the morning. Your motivation is about as low as winter temperatures in Canada. With every passing day, a little more of your soul gets devoured by your corporate master, who shuns your well-being in the pursuit of earning cold hard cash. You officially hate your job. And then finally, one day, you wake up and ask yourself “is this even worth it anymore”? The answer is a resounding “no.” For some, this is the most liberating

“Give a man a fish, and he’ll eat for a day. Teach a man how to fish, and he’ll eat for a lifetime.” In the spirit of this quote, I have provided a list of the main SEO e-books, articles and blogs that inform my day-to-day strategy and execution. I hope you find them helpful!

Recently, there has been much debate about whether robots will one day overthrow humans and take over the world. While I’m not ruling out this (ludicrous) idea, I’m confident that we’re very far away from such an apocalyptic outcome for the human race. How can I be so sure? Because one of the the most intelligent computer algorithms in the world still struggles with the English language. I am, of course, referring to Google’s search algorithm, one of the most sophisticated forms of artificial

So you’ve just decided to re-design your website. How exciting! You’ve got grand plans to incorporate a big beautiful hero image, shiny call-to-action buttons and a corporate video that’s been months in-the-making. “It will be glitzy, it will be glamorous, and people will love it”, you think to yourself. But before you get all gung-ho with the aesthetics, make sure you put some thought into what’s under the hood. That’s right, I’m talking about SEO. You see, you could spend a fortune building

We survived it. February marked the coldest month on record in Toronto. And it wasn’t just Canadians living through a record-breaking cold spell, as residents of Connecticut can attest to. Luckily, spring has finally arrived. And with spring, comes spring cleaning. This brutal winter has left homes across North America broken and battered. Home owners are rushing to replace the shingles on their roofs or fix cracks in their home’s foundations. With this “fix-up” mindset top-of-mind, what bette