Michael Irvine

My Marketing Portfolio

Logo Colors Landing Pages

Get logo color ideas for your new brand When designing a logo for your new business or project, inspiration is always helpful. To get your creative juices flowing, we’ve curated our favorite logo colors and combinations and paired them with a dash of color psychology. So whether you like bright tones (hello, yellow!) or muted hues, your inspiration starts here. Ready to make your own logo? Use our online logo maker to instantly create 1000s of business logo ideas.

Logo Ideas: 80 Landing Pages

Browse just-for-you logo designs and save the ones you love! Enter a new password below to access your account Need logo design inspiration? Get 100s of cool logo ideas. Whatever industry you’re creating a logo for, it helps to start with inspiration. Below, we’ve curated 2,100+ existing logo designs from 72 of the most popular industries, and included design tips for each. So whether you’re branding a construction business or a food blog, your inspiration starts here. Ready to start creatin

Google turns 20 in 5 days... and it's time for us Marketers to give them a (digital) standing ovation.

You heard that right. A mere 20 years old. And in a mere 20 years, they've organized all of the world's information. They've allowed any individual with ambition (and access to the internet) to become a subject matter expert on virtually any topic they choose. And to celebrate Google's 20th year anniversary, I was invited to give a speech to members of the Press at Google's offices in Toronto. What was the theme? To paint a picture of how a startup like Looka (formerly Logojoy) was able to ge

How social proof helps Looka shine as a new brand in a new industry - Trustpilot Blog

The team at Looka made sure to employ best practices in their email invitations, which ensured that their conversion rate for review responses was as high as it could possibly be. First, they kept the email super short and to the point. Second, they let them know it would only require two minutes of their time. Turns out response rates skyrocket when you manage expectations and respect busy schedules. As a result of this influx of new verified reviews, any time a prospective customer would Goo

Two months after rebrand, Looka opens new corporate headquarters in Toronto

AI-powered logo design company Looka has established new corporate headquarters at 220 Adelaide St. in Toronto. The company said its new office will house its team of data scientists and developers while growing Looka’s market share in Canada and the US. Looka said it is on pace to see a year-over-year workforce increase of 35 percent by the end of 2019 and is planning to add several strategic positions to its team. “At 8,500 square feet, the new space is more than double the size of our previ

Looka Looks Beyond the Logo to Make Design Accessible for Brands

“I get excited by having the opportunity to reinvent the way the world gets design.” Dawson Whitfield isn't being hyperbolic; his Toronto startup Looka has sold more than 300,000 logo packages since the firm began operating in 2016 under its former name Logojoy. Whitfield, the 26-year-old CEO and co-founder of Looka, says the branding pivot had to happen because the company wanted to sell to clients more than just logos, its main specialty. Many companies also needed social media assets, busine

Your company is growing … so why rebrand?

Logojoy had helped more than five million customers design new logos for their companies, and brought in more than $10-million in revenue over its first two and a half years of business, according to the company. But then the founders decided to try a fresh start. “We were really blessed to experience amazing growth just selling logos,” says the Toronto-based company’s co-founder and chief executive officer, Dawson Whitfield, adding this was despite continued growth – the company has grown from

Logojoy rebrands to Looka, expands product offerings

Toronto-based Logojoy has officially rebranded to Looka and is expanding its product offerings to reach beyond logo creation. The AI-powered logo designer has decided to switch things up in the hopes of becoming more than simply a platform for logos. Along with a new name, Looka is rebranding with its own new logo and website, which went live today. The company has also decided to expand its product offerings with brand packages that include logo files, brand guidelines, social media assets, an

Canadian Growth Hackers: How Logojoy used marketing automation to acquire over 2 million users

In this series brought to you by StackAdapt, a Toronto-based native advertising technology company, you’ll join COO Vitaly Pecherskiy as he meets with top minds in the marketing and advertising industry to uncover how Canadian companies use forward-thinking strategies and cutting-edge software to break through the noise. In this installment of Canadian Growth Hackers, Vitaly spoke to Michael Irvine, head of marketing at Logojoy, to explore how marketing automation has allowed the company to sca